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Norway Industries Re-Names Their Raptor Vane the R2
2/9/2012

Myrtle Point, OR: Norway Industries, maker of the extremely popular Fusion vane, Duravanes, the revolutionary noise- and vibration-dampening StringTamer, and a host of other useful outdoor products announces a product name change regarding their Raptor Vanes.

Occasionally in the business world, two companies will unknowingly travel the same creative paths and develop similar ideas or in this case - utilize the same name for two different-but-similar products. Norway Industries’ popular Raptor Vanes, which are far superior to the vanes produced by some Oregonian traditional archery shop, are now going to be called the R2 Vanes because of a trademark issue. Although we admit that the Raptor is a killer name for archery vanes, the reality is that naming a product is a very small part of the process. In reality, vanes need to produce perfect arrow flight no matter their given monikers. So it is in the muddy waters of trademark legalities that the R2 is born.

The R2 vane by Norway Industries is engineered to produce a higher level of accuracy and make the life of the archer much easier. Gone are the days of inferior vanes falling to the floor during fletching, meeting the dirt during a shooting session, or wilting at the slightest blow from tight arrow groups. The 2-inch long, .056-inch high ultra-stealth silhouette of the R2 takes advantage of one of today’s most popular vane profiles. Constructed of a hardwearing, semi-stiff material- the nimble R2 marks durability similar to that of Norway’s premium Fusion and Predator vane lines.  At only 7.0 grains each, little is sacrificed by way of FOC (front of center) making R2s a possible smooth transition for feather shooters looking for added durability or increased steering capability during wet conditions. An aggressive price-point also positions the R2 vane as an economical alternative to similar vanes with the added benefit of the increased durability and the reliable, first-class adhesion Norway Industries is consistently recognized for.   

When compared to the competition Norway’s R2 is a special blend of stealth, speed, agility, precision, price and adhesion, offering everything an archer could want in one affordable and reliable unit. For more information on the R2 vane or the full line of Norway Industries products call 800-778-4755 or visit www.norwayindustries.com

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